Nivata Yoga Studio

Logo + Branding
Seattle, WA

Nivata: stillness, calm, a place for refuge. Located in Seattle, WA, Nivata Yoga Studio opened in 2020 with a belief in the softer side of yoga. Celebrating all levels and bodies, Nivata looks to cultivate wellness with focus on relaxation, energy movement, and guideance through healthy choices.

Concepting & Brand Development

Nivata was founded by three women with a powerful bond. From early on, it was clear that that triad was very important to the identity of the studio, so I focused on triangular imagery for their logo.

The icons used in these concepts featured natural and yoga-inspired illustrations. Mountains and trees evoke the spirit of the Pacific Northwest, and cairns are a symbol of strength and balance.

After the first review with the client, we narrowed down to two main concepts - the abstract spiritual mountains, and the cairn. After looking at a few variations of each concept, the cairn emerged as the favorite, as a reflection of the studio’s belief that taking time to nourish your soul has a positive effect on every aspect of your life.