2017

I was always a huge fan of our color palette and the way it complemented the natural colors found in fruits and vegetables. The idea for this cover came to me in my first year at Tovolo, before I was given the title of Head Catalog Designer. So when I was given the chance, I explored this and a few other ideas and got to make the cover I had been envisioning for over a year.

The inside cover became one of my favorite parts of the catalog. For 2017 it was a continuation of the cover, broken up on the right page by a slate board where the intro statement would live.

With nearly 20 new products to launch - all requiring lifestyle photography and packaging to be created - our team of three was stretched thin to complete all of those assets as well as the 104-page catalog. For that reason, we kept the layout from the previous year’s catalog and I delegated the category page creation to one of the other designers. We settled on the theme of prep scenes that matched the style and expanded on our lifestyle photography for the different categories.