2019

For the 2019 cover, I took the approach of having all of the products aligned in an orderly fashion, giving a more serious feel in preparation for our brand’s shift toward a more neutral and darker color scheme in the upcoming year.

Category Intro Pages

For 2019, I refreshed the layout of the catalog, creating a new columned hierarchy that improved the flow of information from product to product. This format matched the clean, orderly aesthetic of the cover and category intro pages. We received feedback from sales reps and customers that this new layout was refreshing and helpful.